NBA Scoreboard >>
Our real-time rankings show the media value generated from each NBA team's social media accounts.
Favorite airlines >>
We monitored Instagram to find out what were the most popular carriers during the holiday season.
The New Brand Safety
Seventy-five percent of brands reported at least one brand-unsafe exposure in the past year, yet 15 percent don’t use any brand safety measures at all. Get this guide for more insights on the state of brand safety.
8 Ways GDPR Is Course-Correcting the Digital Ad World
The implementation of GDPR places many uncomfortable limitations on the digital advertising marketplace for both business operations working within and outside the countries that span the EU.
NBA Advertisers Chew On Data From GumGum’s Computer Vision Tool
Last year, the National Basketball Association implemented a decision to allow sponsors to place small logo patches on player uniforms. It was the first time that the NBA had permitted jersey advertising, and it led to a key question: How would sponsors know whether their advertising investment was worth the multi-million-dollar cost?
Deep Learning Aims To Upgrade Your Smartphone's Brain
The advertising world loves big, shiny, techy things. Agency and client ears perk right up when they hear about virtual reality kiosks, gadget-filled activations and holograms of dead rock stars. But then there are the tech innovations that sound a bit, or a lot, less sexy. Things like deep learning.
Most Marketers Say They Understand AI, but the Details Are Hazy
Artificial intelligence (AI) has been invoked by everyone from Elon Musk, who warns the technology could spell the end of humanity, to labor analysts, who caution it could bring an end to most jobs.
Brand Safety Problems are Symptoms of a Bigger Issue
Brand managers have a handful of tools to ensure brand safety: blacklists, whitelists, and even third-party verification to screen placements.
GumGum's Ophir Tanz on Bad Ads and Good AI
Ophir Tanz, CEO and Founder of GumGum, a firm that started off as a computer-vision company and is quickly becoming a full-stack vertical-AI solution company.
nuts and bolts
Balancing the benefits and risks of creating an ads.txt file during the holiday season
When the IAB first announced ads.txt, a scheme to combat the massive fraud that occurs when bad actors spoof premium inventory to siphon advertising dollars, we assumed every publisher would implement it immediately.Read more >>
Deep learning for natural language processing
Deep Learning and Neural Network are not new, they have been around for decades but the lack of accessible, affordable computational power as well as available data was a major bottleneck.Read more >>
Header Bidding 101 - q&a with dan fennell, director, publisher services
GumGum has embraced header bidding because it offers tremendous benefits to our publisher partners, and it allows us to compete for impressions on behalf of our clients that may out of reach in a waterfall set up.Read more >>
BrandRX: The new brand safety crisis
In this report, we’ll highlight our study’s key findings and attempt to trace the epidemic’s root causes, ultimately identifying how brands, agencies, publishers and platforms can limit their risk in a more complicated digital media environment.